07 Feb, 2025

Create Stellar Bing PPC Ads (+ Pro Tips That Work)

Microsoft Ads (formerly Bing Ads) opens up doors to new audiences, meaning you’ll expand your pool of potential customers in your search engine marketing efforts. These days, it’s easy to disregard any search network that isn’t Google. But when it comes to getting maximum online visibility for your business, that may be a mistake. It’s […]

17 mins read

9 Paid Search Tips from the Experts

Healthcare PPC is pay-per-click advertising for healthcare-related businesses. These online ads are highly effective but strictly regulated, making them challenging to navigate. Pay-per-click advertising (PPC) is a fast and effective way to increase revenue, retention, and brand awareness. However, for healthcare-related businesses, PPC comes with more challenges than most. In this guide, we’ll walk you […]

17 mins read

10 SaaS Landing Page Examples that Work (+ Tips to Build Your Own)

These software-as-a-service (SaaS) landing page examples showcase key elements for conversions: from a strong value proposition to a clear call to action. Explore our expert insights, tips, and favorite tools to build your own high-converting landing page. SaaS landing pages are a vital part of the conversion funnel, communicating the software’s finest selling points, improving […]

17 mins read

7 Easy Ways to Lower Customer Acquisition Costs + Expert Tips

These are the optimization strategies marketing experts use to lower customer acquisition costs and increase customer lifetime value across Google Ad campaigns. When you understand your audience’s needs and behavior, you can advertise where they play, read, work, and check items off their task list. At the same time, competition is fierce and data privacy […]

22 mins read

How to Do Voice Search Optimization: 6 Audience-Growing Tips

Voice search optimization is the practice of tweaking your website content with long-tail keywords, a conversational tone, and direct answers that appeal to voice assistants. Here’s how to do it right. With half of the global population reportedly using the technology daily, voice search optimization offers access to a growing audience with a (typically) very […]

11 mins read

10 Pro Tips to Get More Leads

PPC for lead generation is a digital marketing strategy that attracts potential customers to your website through targeted ads. Bring more (qualified) leads into your pipeline with these tried-and-tested tips. When it comes to pay-per-click (PPC) lead generation campaigns, the more you invest, the more leads you’re likely to see. The tricky part is that […]

17 mins read