Strategies
How to Lower Your Cost Per Click: 20+ Proven Strategies
To lower CPC in Google Ads, leverage negative keywords and controlled bidding while avoiding broad match types. Learn all the ways our team lowers CPC without affecting ad performance on platforms like Google, TikTok, Facebook, and Instagram. Cost per click is a metric for pay-per-click (PPC) advertising that measures how much advertisers pay for each […]
Benefits, Costs + Strategies for More Leads
Our team of PPC experts has helped senior living clients capture more qualified leads, manage ad campaigns, and drive higher ROI. Read on to learn more. There are more than 19,000 retirement communities and over 30,000 assisted living facilities in the U.S. today. That means the competition in the senior living industry is fierce. This […]
7 Effective Off-Page SEO Strategies (Beyond Just Backlinks)
Off-page SEO strategies help improve search engine rankings by building trust, establishing website authority, and enhancing your online reputation. Read on for the most effective strategies that’ll rocket you to the top of the SERP. There are three main pieces that make up a complete search engine optimization (SEO) strategy: on-page, technical, and off-page. On-page […]