Search
What Is Paid Search Marketing?
Paid search marketing is an online advertising method where brands pay for their ads to appear prominently on the search engine results page. Learn how it works in this guide. Whether you’re a savvy business owner or a budding marketing manager, paid search marketing is a tool you need in your proverbial toolbox. A type […]
9 Paid Search Tips from the Experts
Healthcare PPC is pay-per-click advertising for healthcare-related businesses. These online ads are highly effective but strictly regulated, making them challenging to navigate. Pay-per-click advertising (PPC) is a fast and effective way to increase revenue, retention, and brand awareness. However, for healthcare-related businesses, PPC comes with more challenges than most. In this guide, we’ll walk you […]
How to Do Voice Search Optimization: 6 Audience-Growing Tips
Voice search optimization is the practice of tweaking your website content with long-tail keywords, a conversational tone, and direct answers that appeal to voice assistants. Here’s how to do it right. With half of the global population reportedly using the technology daily, voice search optimization offers access to a growing audience with a (typically) very […]