Proven
How to Lower Your Cost Per Click: 20+ Proven Strategies
To lower CPC in Google Ads, leverage negative keywords and controlled bidding while avoiding broad match types. Learn all the ways our team lowers CPC without affecting ad performance on platforms like Google, TikTok, Facebook, and Instagram. Cost per click is a metric for pay-per-click (PPC) advertising that measures how much advertisers pay for each […]
24 mins read
Proven Examples + 22 Best Practices
What makes a successful PPC campaign? Check out our top 9 examples (and 22 best practices) to guide your next campaign. “No pain, no gain” makes just as much sense for the weightlifting world as it does digital marketing. However, in the latter, it’s more like “no pay, no gain.” If you don’t invest in […]
5 mins read