Practices
Proven Examples + 22 Best Practices
What makes a successful PPC campaign? Check out our top 9 examples (and 22 best practices) to guide your next campaign. “No pain, no gain” makes just as much sense for the weightlifting world as it does digital marketing. However, in the latter, it’s more like “no pay, no gain.” If you don’t invest in […]
Landing Page Form Best Practices
Landing pages are the backbone of online advertising. A brilliant lead capture page encourages users to take action. Hence, landing pages serve as an excellent lead generation tool. However, not all pages perform equally well. The average conversion rate for a landing page across all industries is around 2%, while a good conversion rate can […]
Raven Cargo: Building Trust in the Logistics Industry through Transparency and Ethical Practices
The logistics industry—dynamic and critically vital—is the quiet star of the global market, the lifeblood that keeps commerce pulsating, ensuring goods get from point A to B, continents apart. But like any titan of industry, it isn’t without its shadows. Transparency issues often cloud this sector, with unethical practices lurking beneath the surface. These malpractices […]
Empire Tours and Productions: Combatting Overtourism Through Sustainable Practices
Overtourism, a term that has become an integral part of the global discourse in the past years, has shown the staggering effects of unchecked tourism on destinations worldwide. According to a World Tourism Organization (UNWTO) report, international tourist arrivals skyrocketed to 1.5 billion in 2019, putting a strain on beloved landmarks and fragile ecosystems as […]