07 Feb, 2025

Landing Page Form Best Practices

Landing pages are the backbone of online advertising. A brilliant lead capture page encourages users to take action. Hence, landing pages serve as an excellent lead generation tool. However, not all pages perform equally well. The average conversion rate for a landing page across all industries is around 2%, while a good conversion rate can […]

25 mins read

Raven Cargo: Building Trust in the Logistics Industry through Transparency and Ethical Practices

The logistics industry—dynamic and critically vital—is the quiet star of the global market, the lifeblood that keeps commerce pulsating, ensuring goods get from point A to B, continents apart. But like any titan of industry, it isn’t without its shadows. Transparency issues often cloud this sector, with unethical practices lurking beneath the surface. These malpractices […]

4 mins read

Empire Tours and Productions: Combatting Overtourism Through Sustainable Practices

Overtourism, a term that has become an integral part of the global discourse in the past years, has shown the staggering effects of unchecked tourism on destinations worldwide.  According to a World Tourism Organization (UNWTO) report, international tourist arrivals skyrocketed to 1.5 billion in 2019, putting a strain on beloved landmarks and fragile ecosystems as […]

5 mins read