PPC
Create Stellar Bing PPC Ads (+ Pro Tips That Work)
Microsoft Ads (formerly Bing Ads) opens up doors to new audiences, meaning you’ll expand your pool of potential customers in your search engine marketing efforts. These days, it’s easy to disregard any search network that isn’t Google. But when it comes to getting maximum online visibility for your business, that may be a mistake. It’s […]
7 Ways To Cash In On Branded Terms With PPC
Your brand is one of your businesses most valuable assets. It’s what separates and defines you from the competition. Building a brand takes considerable time, money and resources. Once your brand is established, you should guard it jealously and leverage it at every turn. Assets such as logos, trademarks and slogans all hold brand value. […]
Law Firm PPC – 8 Reasons You’re Not Winning & How To Fix It
Law firm PPC advertising strategies of the past have become increasingly less effective over the last decade. Gone are the days of firms relying exclusively on radio, television, and the Yellow Pages for their leads. Today, if your advertising strategy doesn’t include a heavy dose of PPC, you’re missing out on a big piece of […]
What Is PPC? How Does Pay-Per-Click Advertising Work
PPC is short for Pay-Per-Click, which is a type of digital advertising where you pay some third party, usually a search engine like Google or Bing, or a social media site like Facebook or LinkedIn, to display your ad. Paying for a digital ad seems a little strange at first: after all, most digital things […]
Setting Realistic PPC Goals With Growth Modeling
Let’s suppose you’re leading the PPC strategy for a new ecommerce client. They’ve tasked you with helping them hit $1m monthly revenue by the end of the year. You know a bit about their business already: they did $250k in revenue last month, and the average customer spends $100 on their store. This is a […]
Choosing The Best PPC Agency
Finding The Best PPC Agency PPC is an essential element of any digital marketing campaign and finding the best PPC agency can be overwhelming. With the ability to target segmented user groups, minimize your costs and deliver measurable results, PPC marketing can drive your business forward. However, managing effective PPC campaigns is labor-intensive and time-consuming. […]
3 Simple (But Powerful) Ways ChatGPT Can Enhance PPC Workflows
Ah yes, yet another blog about ChatGPT, the AI chatbot from OpenAI that’s sent the digital world into an all out frenzy. As a PPC marketer, we’re sure you’ve read your fair share of blogs and articles about this technology. Whether you are scared or excited about it, doesn’t matter. It is here to stay, […]