07 Feb, 2025

7 Easy Ways to Lower Customer Acquisition Costs + Expert Tips

These are the optimization strategies marketing experts use to lower customer acquisition costs and increase customer lifetime value across Google Ad campaigns. When you understand your audience’s needs and behavior, you can advertise where they play, read, work, and check items off their task list. At the same time, competition is fierce and data privacy […]

22 mins read

Top Metrics and Expert Insights

Social media ROI measures the value of your marketing efforts against your investment, and you’ll want to monitor the right metrics to calculate it properly. Value varies for different businesses, and might look like conversions, brand awareness, leads, or engagement. Think you’ll only find your customers on Google? Think again. According to 87% of marketers, […]

17 mins read

Engineer’s Odyssey: How Software Expert Samuel Zhou, Forged a Path in Blockchain E-Commerce

When it comes to technology, few domains have captured the imagination and potential for transformation quite like blockchain and cryptocurrency. Cryptocurrency’s huge rise and the broader adoption of blockchain have been nothing short of revolutionary, bringing in a new era of decentralized finance and innovation. As the digital world continues to intersect with the physical […]

3 mins read