News
HawkSEM is Named one of 2025’s “Best Places to Work”
Tech recruiting platform Built In has named us one of the “50 Best Startups to Work For in Los Angeles in 2025.” We’re thrilled to announce that HawkSEM has been recognized by Built In as one of the top 50 best places to work in Los Angeles in 2025. As a remote company based in […]
All Google Ad Sizes, Examples That Perform + Expert Advice
Here’s our list of every Google ad size, ad type, and when to use each. Read on to discover how to find the right ad size for your next Google ad campaign. Love ‘em or hate ‘em, Google ads are what help businesses rake in more revenue. And, like a traditional print ad, size and […]
How Much They Charge & What to Spend
Partnering with a marketing agency generally costs between $1,500 and over $10,000 per month ($3,500 on average). Pricing depends on the services included, business goals, and the agency’s level of experience. Here’s a complete breakdown of 15 common pricing models. Every business owner wants to invest in marketing that pays off. But among the roster […]
9 Paid Search Tips from the Experts
Healthcare PPC is pay-per-click advertising for healthcare-related businesses. These online ads are highly effective but strictly regulated, making them challenging to navigate. Pay-per-click advertising (PPC) is a fast and effective way to increase revenue, retention, and brand awareness. However, for healthcare-related businesses, PPC comes with more challenges than most. In this guide, we’ll walk you […]
Google Ads vs Google AdWords Express
What’s The Difference Between Them? Almost every business owner knows they need to be advertising to stay competitive in their local market. These days the most cost-effective and efficient way to advertise is online. Online advertising allows your business to target specific consumers and use the data gathered from your campaigns to maximize the return […]
93 Instagram Ad Examples to Inspire Your Next Campaign
Are you stuck in an Instagram advertising rut? We hand-picked 93 Instagram ads to help get your creative juices flowing. With an average cost per click (CPC) between $1 and $2, Instagram is one of the most affordable social media platforms to advertise on. But there’s a catch. If your ads don’t resonate with your […]
How To Grant Google Tag Manager Permissions
Step 1 Log in to your Google Tag Manager account. From the ACCOUNTS screen click the 3 vertical dots next to the gear icon within the blue banner. When the drop down menu appears, select User Management. Step 2 From the USER MANAGEMENT screen click the red NEW button. Step 3 From the USER MANAGEMENT […]
10 Easy Steps + Expert Tips
We talked to leading experts about how to run Facebook Ads. Here are their top tips, plus examples to show you how to build campaigns like a pro. Running Facebook Ads can be tricky. Wanting to see a good return on ad spend (ROAS) is one thing, but doing so without breaking the bank and […]
10 Advantages Of Facebook Ads Giveaway Campaigns
Executing a Facebook giveaway campaign is one of the best paid social strategies a business can implement to boost brand awareness, interact with consumers, drive site traffic, and generate leads that turn into sales. No matter the size of your business or the size of your prize, consumers love anything that is free and are […]
What is an SEO Canonical Tag? How to Use It + Expert Tips
A canonical tag is an HTML element that identifies the “preferred” page to a search engine when there are multiple pages with similar or identical content. Also called a canonical link or rel canonical, this code helps avoid duplicate content issues. A canonical tag is a piece of code that tells search engines which version […]