To lower CPC in Google Ads, leverage negative keywords and controlled bidding while avoiding broad match types. Learn all the ways our team lowers CPC without affecting ad performance on platforms like Google, TikTok, Facebook, and Instagram. Cost per click is a metric for pay-per-click (PPC) advertising that measures how much advertisers pay for each […]
An SEO budget covers costs for tools, services, and content creation. It can range from $500-$10,000 each month, depending on a few factors. Learn how to calculate and plan an optimal SEO budget for your site to drive the best results. The average business spends $500 to $10,000 per month on search engine optimization (SEO). […]
Expert Mode in Google Ads offers more control over your campaigns with advanced options like bidding strategies and keyword match types. Here’s how to make the switch from Smart Mode to Expert Mode. Here, you’ll find: What is Expert Mode in Google Ads? How to switch modes When to switch modes Benefits of Expert Mode […]
Our team of PPC experts has helped senior living clients capture more qualified leads, manage ad campaigns, and drive higher ROI. Read on to learn more. There are more than 19,000 retirement communities and over 30,000 assisted living facilities in the U.S. today. That means the competition in the senior living industry is fierce. This […]
SEO for dentists helps your dentistry website rank higher so you can attract more patients. Learn top expert tips and see real-world examples to help your dental practice grow. Gone are the days of flipping through the Yellow Pages to find a local dentist. Today’s savvy consumers do a Google search, check out the dental […]
Paid search marketing is an online advertising method where brands pay for their ads to appear prominently on the search engine results page. Learn how it works in this guide. Whether you’re a savvy business owner or a budding marketing manager, paid search marketing is a tool you need in your proverbial toolbox. A type […]
Off-page SEO strategies help improve search engine rankings by building trust, establishing website authority, and enhancing your online reputation. Read on for the most effective strategies that’ll rocket you to the top of the SERP. There are three main pieces that make up a complete search engine optimization (SEO) strategy: on-page, technical, and off-page. On-page […]
Microsoft Ads (formerly Bing Ads) opens up doors to new audiences, meaning you’ll expand your pool of potential customers in your search engine marketing efforts. These days, it’s easy to disregard any search network that isn’t Google. But when it comes to getting maximum online visibility for your business, that may be a mistake. It’s […]
What makes a successful PPC campaign? Check out our top 9 examples (and 22 best practices) to guide your next campaign. “No pain, no gain” makes just as much sense for the weightlifting world as it does digital marketing. However, in the latter, it’s more like “no pay, no gain.” If you don’t invest in […]
Cost per click (CPC) is how much you pay for each click on your ad. When it rises, your ads become less cost-effective. Read on to learn the reasons why CPC rises and what strategies can help bring it back down. Is your blood pressure rising because every time you check your analytics you see […]
