Can Competitors Use My Brand Name in Google Ads?
Yes, competitors can use your brand name in Google Ads. While you can target competitor names as keywords, it’s best practice to avoid using competitor names in your ad copy to avoid legal issues. Here, learn how to deal with a competitor targeting your name. Seeing your competitor’s name on the search engine results page […]
What Are Google Search Partners? + 7 Pro Tips
Google Search Partners give your PPC ads a wider reach by displaying them on other sites like Amazon and YouTube. Find out if this setting can work for (or hinder) your Google Ads campaigns with these expert insights. Google’s search engine results page might be the most popular place to display Google Ads — but […]
Find the Right Google Ads Expert For Your Business: Top 9 Picks
The right Google Ads expert should know how to create effective campaigns, pick the right bidding strategy, target your audience effectively, and more. Read on to discover exactly what it takes to call yourself a pro. More than 40% of all search engine results page (SERP) clicks go to the top three paid ads. Of […]
HawkSEM Named a 2025 Google Premier Partner
Our Los Angeles-based digital marketing agency has once again achieved Premier Partner status in the Google Partners program. In February of this year, Google recognized the achievements of top-performing digital marketing partners across the globe by awarding Premier Partner status as part of its esteemed Google Partners program and recognizing HawkSEM as in the top […]
11 Expert Google Business Profile Optimization Tips (+ Checklist)
Google Business Profile optimization can drive traffic, engagement, and sales for local businesses. Here’s how to ensure your GBP checks all these boxes. Google Business Profiles (formerly known as a Google My Business profile or GMB) are a powerful tool for local businesses to boost awareness, engage customers, and make sales. If your business has […]
What is Google Ads Expert Mode? (+ Why You Should Use It)
Expert Mode in Google Ads offers more control over your campaigns with advanced options like bidding strategies and keyword match types. Here’s how to make the switch from Smart Mode to Expert Mode. Here, you’ll find: What is Expert Mode in Google Ads? How to switch modes When to switch modes Benefits of Expert Mode […]
All Google Ad Sizes, Examples That Perform + Expert Advice
Here’s our list of every Google ad size, ad type, and when to use each. Read on to discover how to find the right ad size for your next Google ad campaign. Love ‘em or hate ‘em, Google ads are what help businesses rake in more revenue. And, like a traditional print ad, size and […]
Google Ads vs Google AdWords Express
What’s The Difference Between Them? Almost every business owner knows they need to be advertising to stay competitive in their local market. These days the most cost-effective and efficient way to advertise is online. Online advertising allows your business to target specific consumers and use the data gathered from your campaigns to maximize the return […]
How To Grant Google Tag Manager Permissions
Step 1 Log in to your Google Tag Manager account. From the ACCOUNTS screen click the 3 vertical dots next to the gear icon within the blue banner. When the drop down menu appears, select User Management. Step 2 From the USER MANAGEMENT screen click the red NEW button. Step 3 From the USER MANAGEMENT […]
Google Ads Campaign – The Ultimate Step-by-Step Guide
Over the last decade, PPC advertising has become essential for almost every business, regardless of size or industry. For as little as a couple hundred dollars a month, even the smallest of small businesses and startups can jump into the digital advertising game and make an impact on their bottom line. If you’re a small […]